Blogs

A blog is very important for a website, the primary reason is that is made up of content that is unique, the type of information that Google craves.  So, by including a blog google is giving you much higher credibility and rating than if you did not have one.

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Importance of a Blog

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• The enhanced credibility and authority will increase SERP rating.

• The blog can generate in-bound links which further increases credibility.

• You will be granted additional authority within the industry by the search engine which maintains authority ratings for your website.

• Conversion rates for your web site will increase.

• It gives your website a human tone.

• It supports Social Media initiatives

• It provides a reason for visits to come back again and again to your website.

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Golden Rules for Blogging

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• Stay focused and on point with your posts.

• Post regular content, but not at the expense of quality

• Speak the language of your audience.

• Always remember that you are part of a community

• Surprise and Reward your Readers.

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